
By Kristin Edwards
kristine@itemonline.com
Adonna Braly is a certified
businesswoman in a field the
general public might not be
aware of — professional
organization.
A member of the National
Organization of Professional
Organizers, Braly owns her
own organizing business —
Clutter Round-Up — which
takes her around the state to
help people organize their
homes and offices.
Braly’s business, however,
is not just about organizing,
but about the benefits her
clients discover from living a
more organized lifestyle.
“I always try to stay true to
my mission, which is more
about the benefits you gain
from being organized than
about cleaning,” she said.
“Clutter Roundup’s mission
is to affect positive change in
our clients’lives by providing
de-cluttering and organizing
services in order to create
calming and stress-free home
and business environments.
“We aim to inspire, educate and problem-solve with
compassion and encourage-
ment with the intention of
providing our clients with a
more peaceful and enjoyable
quality of life.”
The benefits of true organization, Braly said, extend far
beyond having a place for
everything.
“The heart and soul of my
business is helping people
gain all these different benefits from being organized,”
she said. “You de-stress, you
gain control of your life, you
save time and money, you
have better
inter-personal
relationships, and even your
home life is not as chaotic.”
Organized life
Braly started her work as a
professional organizer as a
child in her own room.
“When I was a young girl,
I really was one of those people who would clean my
room for fun — I loved it,”
she said. “As I got older, my
girlfriends would ask me to
come over and organize their
closets, and we’d spend a whole weekend organizing.
“Then, in the late 90s, I
noticed this show
on television called ‘Mission organization,’ and it was only
then that I realized people got
paid for what I was doing for
free.”
Braly went through the
process of sending out referrals, mostly through family
and friends, and by early
2000, she started getting business as an organizer.
“Since I started the business, I’ve worked with anywhere between 75 and 100
clients for different periods of
time,” she said. “How long I
spend is up to each client, and
I can spend as little as two
hours with a client or meet
with the client on a consistent
basis over time.”
Today, Braly works with
clients in Houston, Austin,
Dallas, Tomball, Spring, The
Woodlands and Huntsville,
and she also works out-of-
state on special occasions.
“My brother hires me in
Colorado from time to time,
and I’ve even had a friend fly
me out to Washington to help
her with her garage,” she said.
Braly follows a specific
process with her
clients,
whether they choose to have
their home or office organized, which begins with a 30-
minute phone consultation.
“Once we decide to meet, I
do an assess-ment on you
which helps me see where
your problem areas may be,”
she said. “Then, it’s a matter
of sorting and purging
through all of the items in
your individual space. We try
to recycle or donate any items
we can, and once that’s done,
we see what you have left and
start setting up different zones
in the room.”
While Braly generally tries
to get areas for
incoming
mail, items which need
immediate attention and items
that need to be filed, she said
there is no definite way to
organize a space.
“Every client is different,”
she said. “Some people just
want their business or home
to be organized, and others
want the room they choose to
work on to look like the front
of a magazine.
“I always just tell my
clients, ‘You tell me what you
want, and I’ll make it happen.’ There is definitely no
cookie-cutter solution to
organizing a space.”
Misconceptions
In Braly’s experience,
there’s a lot more that goes
into organizing a home or
office than most people realize.
“If you have an office that
is organized, it’s proven that it
makes you more productive,”
she said. “It allows you to
think clearer and make better
decisions, so for me, this is
really a metaphysical thing I
do for people.”
In addition to organizing,
Braly also integrates other
strategies to make the most of
a person’s space.
“I do some Feng Shui, and
I may do it without telling
people or without even realiz-
ing I’m doing it,” she said.
“Organizing is not all about
fancy boxes — though you
can use them. The bottom
lines is it provides a better
quality of life.”
Braly said professional
organization is very much
about a process of behavioral
adaptation, even after the
mess is gone.
“Organization is a process,
not a one-hour television
show,” she said. “We’re perceived as someone who can
go ‘poof’ and organize your
whole life, but real organization is not an overnight fix.
“You have to have some
kind of behavior modification, and once we have a system set up, you have to
change your behavior in order
for it to keep working.”
While the work of organizing can be grueling, Braly
said there is a very real reason
she sticks with it as her career.
“I had one client write me
a testimony of her time with
me, and it really made me
realize why I do this,” Braly
said. “The client said, ‘I asked
you to come in and organize
my desk, and you ended up
changing my life.’
“To see it all come together for someone is the best
feeling in the world to me,
and I feel it is my gift to truly
help people find a better quality of life.”